Case Study // Plant-Based Nutrition & Brand Identity

PRISOMAA Premium Source of Protein Magic

India's First Sprout-Based Protein Plant-Based Formulation Launched August 2026

Client

PRISOMA

Category

Premium Plant-Based Protein

Studio Scope

Brand Identity, Logo & Icon System, Packaging Design (Pouches & Jars)

Launch

August 2026

Brand Philosophy

"PRISOMA is not another gym-shelf protein. It is a premium everyday ritual, built around a single sprouting mark that turns better nutrition into a quiet, confident lifestyle statement."

01 / Logo Presentation

The Most Expressive Mark in the System

PRISOMA's logotype is designed to feel premium, approachable and memorable while keeping the brand name as the hero. A flowing, signature-style wordmark carries one deliberate detail, a sprouting "O", that quietly does all the storytelling.

02 / The Origin Symbolism

The Story Behind the Sprouting O

PRISOMA Logotype with Sprouting O Symbol

Rooted in New Beginnings

Every great identity hides a story in its smallest detail. PRISOMA's is hidden inside a single letter.

  • The custom "O" is inspired by a sprout, symbolizing the beginning of better nutrition.
  • The negative space inside the "O" creates a subtle sprouting form without making it look like a literal leaf.
  • The flowing signature-style lettering reflects a modern premium lifestyle rather than a traditional nutrition brand.
  • The logo intentionally avoids gym or bodybuilding cues, positioning PRISOMA as a premium everyday wellness brand.
Represents
New Beginnings Natural Nutrition Simplicity Premium Lifestyle Clean Design
03 / Icon System

Minimal. Memorable. Recognisable.

Independent of the wordmark, the sprouting O icon carries the full brand story on its own, engineered to hold up as an app icon, packaging seal, or standalone avatar across both light and dark environments.

PRISOMA Logo On Light Background
Logo On Light
PRISOMA Logo On Dark Background
Logo On Dark
PRISOMA Icon On Light Background
Icon On Light
PRISOMA Icon On Dark Background
Icon On Dark
04 / Packaging Presentation

Built for the Shelf, Designed for the Ritual

From 100g trial pouches to full 2lb jars, PRISOMA's packaging system carries the same premium codes across every SKU, deep matte black, gold foil accents, and botanical sprout illustrations that echo the logo's core symbol, across Unflavoured, Vanilla and Chocolate.

Pouches
PRISOMA Unflavoured Sprout Protein Pouch
Unflavoured // 100g Pouch
PRISOMA Vanilla Sprout Protein Pouch
Vanilla // 100g Pouch
PRISOMA Chocolate Sprout Protein Pouch
Chocolate // 100g Pouch
Jars
PRISOMA Unflavoured Sprout Protein Jar
Unflavoured // 2lb Jar
PRISOMA Vanilla Sprout Protein Jar
Vanilla // 2lb Jar
PRISOMA Chocolate Sprout Protein Jar
Chocolate // 2lb Jar