Case Study // Financial Sector Performance Marketing

State Bank of India
NRI Branch Launch

Institutional Marketing Collaboration First Specialized NRI Branch in MP Global NRI Audience Acquisition

Client Partner

State Bank of India (SBI)

Campaign Scope

Performance Media Strategy, Regional NRI Audience Funnels & Lead Acquisition

Duration

3-Month Dedicated Contract (2022)

Branch Location

Yeshwant Niwas Rd, Indore, Madhya Pradesh

Campaign Strategic Philosophy

"Partnering with India's premier banking titan required military precision. We bridged global NRI capital with hyper-local trust, launching Madhya Pradesh's first-ever dedicated SBI NRI Branch in Indore."

01 / Integrated Campaign Strategy

Performance Marketing & Brand Communications

We crafted a multi-tier marketing campaign to establish instant connection between global Non-Resident Indians and their roots in Central India, combining heritage landmarks, remittance benefit messaging, and clear location guides.

SBI First NRI Branch in MP Launch Creative

MP State Landmark Launch

01 // Launch Announcement

Executive Inauguration

02 // Event Activation

SBI Remittance Campaign - Send Money to Loved Ones

Cross-Border Remittance

03 // Lead Trigger Funnel

NRI Banking Solutions

04 // Regional Communication

Physical Infrastructure

05 // Branch Location Guide

02 / Measured Performance

3-Month Campaign Deliverables & ROI

Over our 3-month contract, hyper-targeted NRI audience filters and ad spend optimization delivered exceptional lead acquisition efficiency for SBI's newly launched branch.

4 Lakh+

Targeted NRI Impressions

Ultra-specific reach across international NRI diaspora channels connected to Madhya Pradesh.

₹500 /day

Hyper-Efficient Ad Spend

Maintained a tight daily budget baseline while yielding high-intent financial leads.

~4 /day

Verified Account Openings

Consistently generated approximately 4 qualified NRI account conversions per day throughout the contract.